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Ethnic minority consumers keenest on gadgets, mobile & broadband
Ethnic minority consumers are more likely to have home broadband and a mobile phone, compared to the British population as a whole, according to latest Ofcom research. Ofcom Ethnic Minority Groups survey found that 37% of people from ethnic minority groups said they ‘loved gadgets’, compared to 30% of the British population as a whole.(…)
UK’s Biggest Spending Period – Christmas
As festivals go, Christmas is by far the biggest spending period for UK consumers as they collectively get into the shopping, buying, eating and drinking spirit. Many brands spend a big chunk of their marketing budget around that time of year to try and raise themselves above the marketing clutter and to court existing and(…)
How To Engage With Muslim Consumers
Reaching Muslim consumers and making inroads to this audience takes a deep insights and understanding of their values. Muslim communities are significant proportion of ethnic population and are one of the most influential, loyal consumer groups. This makes them a desirable target market for mainstream luxury brands. Arab shopper spends 15 times more than mainstream(…)
Can the Muslim market be the saviour of the Global financial markets
While the Western financial systems are going through one of the most testing period in history with the likelihood of the collapse of Western financial system. On the other hand the Muslim market is seeing more than 40% growth and with more than 1000 Islamic financial institutions managing this growing segment. In 2011 Islamic banking(…)
Islamic Marketing
Islam is a vibrant, active, creative and innovative community/Ummah which is on the move and likely to influence the world as never before. Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector(…)
Views of The Burj Khalifa
Get a behind-the-scenes look at how the new Trekker technology is able to capture Street View imagery of the Burj Khalifa, the world’s tallest building at 828 meters (2,717 feet). Source: http://goo.gl/RLVHH
Muslim Consumers
Muslim consumers are a growing at phenomenal pace in the Muslim world and overseas. Muslims are influential and extremely loyal group, making them a desirable target market for mainstream brands. But reaching them and making inroads to this sector takes deep understanding of the values of the Muslim community and building the brand. The Muslim(…)
Muslim consumers facts
Most Muslims feel ignored by mainstream brands. Halal is worth $634bn (£432bn) which is 16% of the global food market, according to Nestlé. There are 1.57 billion Muslims living in the world today, according to the US’ Pew Business Center. There are about 27 million Muslims in Europe & 1.8 million Muslims living in the(…)
