Islamic Marketing

How To Engage With Muslim Consumers

How To Engage With Muslim Consumers

Reaching Muslim consumers and making inroads to this audience takes a deep insights and understanding of their values. Muslim communities are significant proportion of ethnic population and are one of the most influential, loyal consumer groups. This makes them a desirable target market for mainstream luxury brands. Arab shopper spends 15 times more than mainstream(…)

Can the Muslim market be the saviour of the Global financial markets

Can the Muslim market be the saviour of the Global financial markets

While the Western financial systems are going through one of the most testing period in history with the likelihood of the collapse of Western financial system. On the other hand the Muslim market is seeing more than 40% growth and with more than 1000 Islamic financial institutions managing this growing segment. In 2011 Islamic banking(…)

Muslim Consumers

Muslim consumers are a growing at phenomenal pace in the Muslim world and overseas. Muslims are influential and extremely loyal group, making them a desirable target market for mainstream brands. But reaching them and making inroads to this sector takes deep understanding of the values of the Muslim community and building the brand. The Muslim(…)

Muslim consumers facts

Most Muslims feel ignored by mainstream brands. Halal is worth $634bn (£432bn) which is 16% of the global food market, according to Nestlé. There are 1.57 billion Muslims living in the world today, according to the US’ Pew Business Center. There are about 27 million Muslims in Europe & 1.8 million Muslims living in the(…)