Islam is a vibrant, active, creative and innovative community/Ummah which is on the move and likely to influence the world as never before.
Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.
- Most Muslims feel ignored by mainstream brands.
- Halal is worth $634bn (£432bn), which is 16% of the global food market, according to Nestlé. -There are 1.57 billion Muslims living in the world today, according to the US’ Pew Business Center. -There are about 27 million Muslims in Europe & 1.8 million Muslims living in the UK? -Islamic products and services that conform to Islamic Law are worth $2 trillion (£1.3 trillion) annually. -74% of Muslims aged between 16 and 24 define themselves by faith and not race, according to Home Office research carried out in 2004. -Nestlé has an SFr 5.3bn (£3.2bn) turnover in Halal products globally. -Nestlé’s EU sales of Halal food reached SFr 55m (£33.3m) in 2008. -Muslims are predicated to be 30% of the world’s population by 2025. -Halal products in France has been growing at 10% a year.