Muslim consumers facts

⋅ Islamic Marketing ⋅ ⋅

  • Most Muslims feel ignored by mainstream brands.
  • Halal is worth $634bn (£432bn) which is 16% of the global food market, according to Nestlé.
  • There are 1.57 billion Muslims living in the world today, according to the US’ Pew Business Center.
  • There are about 27 million Muslims in Europe & 1.8 million Muslims living in the UK.
  • Islamic products and services that conform to Islamic Law are worth $2 trillion (£1.3 trillion) annually.
  • 74% of Muslims aged between 16 and 24 define themselves by faith and not race, according to Home Office research carried out in 2004.
  • Nestlé has an SFr 5.3bn (£3.2bn) turnover in Halal products globally.
  • Nestlé’s EU sales of Halal food reached SFr 55m (£33.3m) in 2008.
  • Muslims are predicated to be 30% of the world’s population by 2025.
  • Halal products in France has been growing at 10% a year