Ethnic minority consumers keenest on gadgets, mobile & broadband

admin ⋅ Ethnic Marketing ⋅ Ethnic consumers UK, Ethnic minority, Ethnic minority consumers, Ethnic minority consumers UK ⋅

Ethnic minority consumers are more likely to have home broadband and a mobile phone, compared to the British population as a whole, according to latest Ofcom research. Ofcom Ethnic Minority Groups survey found that 37% of people from ethnic minority groups said they ‘loved gadgets’, compared to 30% of the British population as a whole.(…)